Article | Fabulous Women

What's the difference between onsite and offsite SEO?

Posted on 29/07/2019

It might seem obvious at one level; onsite being work on your website and offsite being work done elsewhere to promote your website. However, it is important to understand what it takes to do both well and to know that one without the other will not support your search engine optimisation.

 

What is SEO?

Search Engine Optimisation is the process by which you can improve your website ranking in search results to help you be found for certain key search phrases relevant to your business. The best targeted keywords will be those with good search volumes, ideally low competition online and are specifically related to your products and services. You may need to do some research to determine these or get an SEO Services Company to do this for you.

What is onsite SEO?

Onsite SEO involves making sure your website emphasises the keywords such that Google will index your website for them and therefore display your pages in the search results.

Optimising your website for these keyword phrases means having all the right words in the right places and coded in a way that Google understands.

A few examples include:

  1. Webpage URL (as shown in the address bar for the page) e.g. https://www.thesurreywebdesigner.co.uk/seo-surrey.html which shows SEO Surrey as part of the URL
  2. Meta Title and Description – these can be set for each page (check advanced options) and are used in the display of results on search engine
  3. The main title for the page e.g. Surrey SEO and should be coded as an H1 title (only have one H1 title per page or you're considered to be cheating!)
  4. Include keyword phrases and related phrases in other sub-titles, bullet points and ideally in shorter sentences

There are other factors that Google will take into account in terms of onsite SEO including the speed to load for your website and whether it is mobile friendly.

It is worth looking at specific landing pages for your website in order to help target specific keywords and increase your onsite SEO – see 'How to produce a good SEO Landing Page'

Optimising your website for search engines is the foundation of good SEO as it tells Google what your website is all about. However, it is probably only 30% of the requirement for overall good SEO. It is necessary but unlikely to be sufficient on its own to get your website pages ranked well.

What is Offsite SEO

Good onsite SEO means Google knows what to index your website for but how does it compare you against your competition? This is where offsite SEO comes in. Google looks at what the rest of the internet is saying about you through all the linked content.  Links to your website that relate to your keywords act like a recommendation for your website and increases your value in the eyes of Google. Google wants to deliver good results and it utilises these links to determine the quality of your sites information.  Offsite SEO is therefore used to increase the related content across the internet; examples include:

  1. Blog posts
  2. Forum contributions
  3. Business listings and profiles
  4. Social Media posts etc.

It takes continual and consistent work over time to build this type of content and is not a one off exercise. If you discontinue then your content becomes out of date and your competitors will take over.

 


 

If you don't have the knowledge or time for SEO, then consider using an SEO Service to undertake this for you. They will be able to do it in a more efficient and effective manor and you won't fall behind in changes to best practice.

Find out more about our Surrey SEO Services

Back Author : Mark Rouvray

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