Article | Fabulous Women

Boing! said Zebedee.....

Posted on 20/05/2013

Yes Zebedee did apparently go boing!

And that's what happens to your website if you get someone visit a page and then not visit any other pages, it's called a Bounce rate. This means that you may be getting lots of visitors to your site each month, but for some reason they are not staying to look at the rest of your website pages. 

It makes good business sense to see exactly how your site is really performing so I do encourage all business owners out there to add a website analyser to their business site (if you've not already done so). There are many to choose from but the most common would be Google Analytics and it free. It will give you the following information: -

  • Demographics - country location of where your visitors have clicked through from
  • Traffic Source - direct link, search engine or referrals
  • Page speed
  • Returning visitors v New visitors
  • Avg time spent on each page
  • Bounce Rate

So the most important part of the analysis is the Bounce Rate, for example if people are landing on your Home page and then not visiting any other pages then you need to know why and what put them off from looking further.

Unfortunately a web analysing tool doesn't tell you why...whereas I can.

Seriously, if you want to know how effective your website is for your business....get your website analysed using a website analysing tool, it's free and can show you where you are loosing money.

 

Karen

Back Author : Karen Peters

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