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Women In Business

If you thought AA stood for Alcoholics Anonymous think again!

Posted on 26/04/2016
This is not an article about addiction, nor is it about the Automobile Association! No this article is about business and two As that can get overlooked. I’m talking about Aim and Audience. Why are these so important to the...

SEO is dead! Really?

Posted on 18/04/2016
Many theorists have reported the demise of SEO (Search Engine Optimisation) as a method for improving website rankings on Google search results. However, in practice, many small businesses are still finding that SEO is clearly...

There’s an App for that: The Transformation of Small Business Marketing

Posted on 14/04/2016
Small business used to rely heavily on the power of print to convey the bulk of their marketing messages. Yes, some used digital media such as radio advertisements or television ads, but printed materials were much cheaper and...

Your Cup of Tea: The Importance of Networking as a Small Business Owner

Posted on 14/04/2016
 Networking and collaboration are vital ingredients in the recipe for success for small businesses. How do you achieve this? Meetings. There is no other way to build strong, personalised relationships without face-to-face...

How often do you give your clients a HUG?

Posted on 09/02/2016
How often do you give your clients a hug?I have a lot of clients, especially coaches and therapists, that are either so scared of appearing pushy and salesy that they actively avoid sales conversations, mentions of money and...

Are you doing enough to help people to buy from you?

Posted on 08/11/2015
I suspect if you’re really honest the answer will be no! Even if you are doing a lot I suspect that there is still more that you could do. I’m not talking about a sales conversation; I know most of you hate those! I’m talking...

Articles

Economic Review March 2018

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People drive business value,...

TLC recently attended the Centre for Assessment’s launch of the new Diversity and Inclusion British Standard. This is the first...

Why put sustainability at the...

What does Apple, Unilever, Volkswagen, and Google have in common? Other than being business leaders with high turnover, they put...

Health Tip for April

Don't forget about your abdomen area!  It may not be your favourite part of your body, but that's not a reason to neglect it.If...

Property Review March 18

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Th e Chancellors Spring...

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February Economic Review

IFA Direct 20 Vicarage Road Woking Surrey GU22 9BH01483 715823 alastair@ifadirect.co.uk jonathan@ifadirect.co.uk...