Article | Fabulous Women

Just one thing to boost your business and confidence!

Posted on 19/11/2012

Whats the ONE thing that will boost your business, make you feel good and give you confidence?

Neils article about 5 brilliant ideas for boosting your business made me think how do you decide which of those to put your energies into when you have limited time and resources?

As business owners we have to do it all accounts, marketing, sales, admin, customer service, organising events, networking as well as actually delivering our services and products to our clients.

So how can you do it all? Well you cant and my blog next week will be about how you put a team together on limited resources to support you.

But where to put your energies to best effect? is an easier question.

Answer: Know what you are good at and focus on that.

Easier said than done, isnt it? But if you do what you are great at,

        you will feel great,

        you will show yourself to prospects and clients in your best light,

        you will have the energy to be more productive and do more of it

        your energy, expertise and confidence will attract others

        you will have more fun in your business.

As some of you may know I qualified as a Talent Dynamics consultant this year and it has made a huge difference to my business. My profile test identified me as a Star which means I am happiest when talking to an audience so public speaking has become a big part of my sales and marketing efforts. It means

        I get invited to speak at other events (saving me the hassle of organising and promoting them)

        I get to record my talks on video and webinars so I have products to sell or give away, giving me additional income streams

        I get to connect with a lot of people at once rather than have lots of 1:1s, saving me time

        I get to do more of what I love at the same time as growing my business.

If you knew what the one thing was that would boost your business and your energy, what difference do you think it would make to you?

I talked more about this and how knowing your strengths can help you design your own Sales and Marketing strategy in my webinar last Friday. If you missed it you can hear it here. There is a really special offer open to you if you listen to it before midnight Monday 19th November.

Back Author : Nicci Bonfanti

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